THE BENCHWARMER'S CLIQUE 'Adventures in 8-bit'

ALBUM PROMOTION CAMPAIGN  

The Benchwarmer’s Clique were releasing their 8-bit inspired album 'Adventures in 8-bit' and needed a campaign to accompany the release. The album was meant to play like a video game with each song being a level. Seeing that the music was represented by a certain era and nostalgia the branding and artwork would follow suit. 

Role: Creative Direction, Art Direction, Design

BRANDING

The Benchwarmer's logo was redesigned for the album's release. The visual remixes Nintendo's iconic racetrack logo from 1980s.

CHARACTER DESIGN

We created an 8-bit alter ego for both 'Travisty The Lazy MC' and 'Joka Wild' to go along with their personalities on the album.

CAMPAIGN POSTER

Campaign poster featuring the 2 rappers and producer 'Jewbei'.

SONG ILLUSTRATIONS

Each song was a metaphor for a level so we created custom 8-bit illustrations for each track based on the concept of the lyrics. 

PACKAGING & INSTRUCTION MANUAL

The physical cds came in a custom screen-printed nintendo dust cover that housed the cd jacket and an instructional manual that had character profiles and descriptions of each song or 'level'.