SEMINOLE WILD CARD BRANDING
BRANDING + DIGITAL DESIGN
Seminole Casino needed a rebrand of their 3 tiered loyalty program ‘Wild Card’ as well as a reimagined user experience and design layer for the loyalty program’s dashboard. We went with a design inspired by a diamond pattern and it's excitement and allure.
Agency: SapientRazorfish Role: Art Direction, UI Design
THE DIAMOND PATTERN
Our concept starts with diamonds. Diamonds are stunning and seductive. The inspiration is to capture the beauty and excitement of diamonds, in order to position the Wild Card as an item to desire and lust after.
COLOR THEORY
We applied color gradients for each Wild Card tier.
CARD DESIGN
Bringing it all together with the diamond pattern with the tier specific color graidient.
DASHBOARD DESIGN
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