CARNIVAL THE NEW PIXELS GALLERY

DIGITAL EXPERIENCE    |    2017 MAGELLAN AWARD

For vacationers, photos are prime currency—memories that can be shared on social networks today and revisited privately for years to come. And for the Carnival brand, capturing and selling these photos is a big business. But for a long time, getting your photos meant walking into a room with thousands of analog prints. That’s why we set out to transform the experience. It’s fun to take photos, so our challenge became to make sure the on-ship photo experience was equally as engaging and fun to do. We built a digital platform and gallery space that was functional, while still representing the fun personality of the overall brand.

Agency: SapientRazorfish     Role: Concept, UX/UI Design

HUB APP PIXELS GALLERY 

Users can log into their account and find their tagged photos right on their phone. They can purchase directly and have them delivered without ever stepping into the physical gallery space.

PIXELS GALLERY SEARCH

We help cruisers find their photos easier by providing them with relevant search criteria such as: day, dining time and the background in which they took the photos.