I AM ADT.

DIGITAL CAMPAIGN   

ADT came to us to modernize their brand voice for tech savvy buyers. We chose Ving Rhames to become the face of ADT's security story. ADT.com showcased an interactive brands's wide range of automated security features and Ving also became the voice and face of all ADT's social properties. Twitter engagement rose a full 98%, while Facebook increased 57%. And the interactive demos kept users on adt.com for over 8 minutes—that’s twice as long as regular visitors, with 13% more website leads.

Agency: SapientRazorfish     Role: Art Direction, UX/UI Design

ADT.COM EXAMPLE HERO LAYOUTS

INITIAL STORYBOARDS