Miami HEAT

MOBILE APP   |   2017 WEBBY AWARD

The Miami Heat asked us to build the future of fan engagement. So we created an app that reacts to fan types, location, and season. The platform is not a one-size fits-all app, it learns from user’s behavior and serves up content intelligently that is personal to each fan. The design is bold and energetic using striking photography, large typography and color blocks to reflect the HEAT's brand aesthetic. The app we created generates more mobile revenue for the Miami Heat than every other team in the league combined.

Agency: SapientRazorfish     Role: Art Direction, UX/UI Design

HEAT APP FAN  SELECT

User's can select from 3 unique fan types to customize their HEAT App experience.

FLEXIBLE LOOK AND FEEL

The design system is flexible enough to change with any campaign the HEAT may be running. This keeps the app fresh and consistent with other HEAT collateral. The design can account for a black, white and red skin.

HEAT STATS

The HEAT stats modules use bold branded infographics to tell the story through numbers but also act as an extension of the HEAT brand.

SOCIAL & NEWS

Bold graphics and a strong color palette keep the look and feel across all types of content.

ON-COURT & OFF-COURT PROFILES

This feature allows HEAT fans to stay up to date with players both on the hardwood and in their off court activities be it fashion, charity or social.